Image

OUR PHILOSOPHY

Our philosophy is driven by the below 4Ps such that we meet expecations of the discerning customer, yet remain committed to a healthy mother earth.

Produce

We produce our mentioned high- functionality rice varieties in owned land in Jalpaiguri district. All inputs for production are organic in nature.

Procure

At our back- end, we have tie- up with "Farmer producing" clusters who produce as per the soil, climate and altitude of the land. We only source from farmers who are aligned to our philosophy of "ethical farming", farming, without the use of chemicals.

Process

We process the raw produce the ancient way and using as much of nature's bounty (Sunshine) etc. For example we use "dheki" and "rubber huller" machine for dehusking of rice so that maximum nutriments are retained.

Present

The final produce is presented to the discerning customer in bio- degradable packaging so that we contribute our bit for Mother Earth.